Polestar has unveiled its Formula 2030 concept car, which reveals the Swedish automaker is going for a futuristic design direction in its future designs.
The concept car is part of the electric vehicle brand’s wider Formula 2030 strategy.
The automaker said various design elements of the Formula 2030 concept car will appear on the next generation of the Polestar 2 and the upcoming Polestar 7. The next-gen Polestar 2 is set for a 2027 launch.
“Design should always reflect the values and mission of a brand and that is exactly what we did with Polestar Formula 2030 concept,” said Philipp Römers, head of design at Polestar, in a news release.
“It is a physical embodiment of how we apply Polestar‘s core values of design, performance and sustainability to the next production cars. A bold evolution of our already well-established design DNA to strengthen the brand‘s positioning with performance at its heart.”
See photos of the Formula 2030 concept
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