Subaru Canada is in a giving mood this winter and aims to reward Canadian charities in a big way.

The company is launching its first-ever Share the Love campaign. It will run for six weeks, from Nov. 23 to Jan. 4, 2027.

During the campaign, Subaru Canada will donate $250 to charity for every new Subaru sold.

The company hopes to donate more than $1.5 million.

To raise $1.5 million, the automaker would need to sell 6,000 vehicles during the campaign.

Considering Subaru Canada achieved 9,198 sales in October – the company’s best sales month ever – the odds are pretty good Subaru can achieve at least 6,000 sales in six weeks.

“Community has always been an important part of who we are at Subaru Canada, and Share the Love gives us a meaningful new way to build on that commitment,” Subaru Canada Inc. chairman, president and CEO Yoichi Hori said in a news release. “It also gives our customers a direct role by allowing them to support a cause that reflects what matters to them. Together, we can make a positive difference in communities across Canada.”

Customers choose one of four charities

The inaugural campaign is supporting four charities and customers who buy a new vehicle during the event get to choose which of the four charities is supported by their vehicle’s sale.

The four charities include Make-A-Wish Canada, which grants wishes to children with critical illnesses, Humane Canada, which brings together SPCAs, humane societies and rescue organizations to improve the lives of animals, Food Banks Canada, a national organization that supports 5,500 food banks and community organizations across the country, and the Canadian Parks and Wilderness Society, a charity dedicated to protecting public lands, freshwater, and ocean.

Subaru Canada is headquartered in Mississauga, Ont., and operates a network of 98 dealerships across the country. It is a wholly owned subsidiary of Japanese automaker Subaru.

For more information, visit the Subaru Canada website.

---