The 2026 Ford Bronco has a new Desert Rising trim available that gives the off-road SUV vibrant pink and magenta colours.

The trim was inspired by the summertime hues of Utah’s Great Salt Lake and the desert landscape around it. During the heat of the summer, when the water level drops off, the lake turns an almost neon colour as microorganisms use pink and purple pigment to capture sunlight as energy. The nearby Coral Pink Sand Dunes are also known for their rich, saturated tones and cacti in the region bloom a bright magenta after a rare rainfall in the desert.

Ford used these phenomena as inspiration for the Desert Rising option.

The new option is part of new line of packages Ford calls the Horizon Series. The package is available through the Ford Custom Garage.

The Desert Rising trim picks up optional body side graphic.

The Bronco gets other unique exterior elements, including Method wheels, trail lights and more.

A similar pink treatment follows the exterior’s example inside.

The interior gets two-tone leather seats in magenta and black with accent stitching, as well as additional colour on grab handles.

Desert Storm builds on Outer Banks

The Desert Storm package is available on the Outer Banks trim of the 2026 Bronco and is available in four exterior colours: Oxford White, Shadow Black, Avalanche Gray, and Ruby Red.

The package costs $13,695 U.S. The automaker did not provide the Canadian price of the Desert Storm package.

For more information, visit the Ford Canada website.

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