Toyota has sold one million RAV4 sport utility vehicles in Canada since the model launched here 30 years ago.

The milestone was announced Nov. 10.

No one should be surprised by that figure as the RAV4 consistently ranks as the top-selling non-pickup truck vehicle in Canada and the second-best overall, second to the Ford F-150. The RAV4 has been the top-selling passenger vehicle in Canada 10 years in a row.

“Reaching one million RAV4 sales in Canada is an incredible milestone, and one we share with our customers, dealers, employees, and manufacturing team,” said Steve Pilkey, vice president, sales and marketing, Toyota Canada, in a news release. “For 30 years, Canadians have trusted RAV4 to be there for life’s everyday moments and biggest adventures. We’re deeply grateful for that trust and we’ll keep working hard to maintain it.”

About the RAV4

The RAV4 was introduced to the Canadian market in 1996, and Canadians have now seen six generations of compact SUV over the three decades.

The most recent model launched this year.

RAV4 Canadian sales by generation

The RAV4’s Canadian sales have grown with each successive generation.

Toyota Canada broke down how many RAV4s it sold from each of the four generation, including the one that just launched.

RAV4 sales by generation are:

• Generation 1 (1996-2000) – 29,980
• Generation 2 (2001-05) – 40,151
• Generation 3 (2006-12) – 148,961
• Generation 4 (2013-18) – 271,590
• Generation 5 (466,183) – 466,183
• Generation 6 (2026-onward) – 43,225

Sales by powertrain type

The RAV4 had traditionally been offered with a gasoline-burning engine only, but then a hybrid was added starting in 2016 and a plug-in hybrid in 2021.

As of 2026, the ICE version has been put on ice entirely and only the hybrid (HEV) and plug-in hybrid (PHEV) versions are offered.

Sales by powertrain include:

• ICE – 769,797
• HEV – 188,738
• PHEV – 41,465

More than 800,000 made in Canada

The automaker began producing the RAV4 in Canada in 2008. It is currently one of three Toyota/Lexus vehicles assembled at Toyota Motor Manufacturing Canada, which has two assembly plants in Cambridge and one in Woodstock.

Since 2008, TMMC has produced 807,909 RAV4s – this figure is up to October 2026.

TMMC produces the hybrid models for the North American market, while the plug-in hybrid versions are imported. Canadian production of the latest generation started in January of 2026.

“There’s a tremendous amount of Canadian pride behind this milestone,” TMMC president Tim Hollander said in the release.

“Every RAV4 built in Canada represents the efforts of thousands of Canadians – from our team members to our suppliers and partners. Their commitment to building the world’s best quality vehicles right here in Canada has helped the RAV4 earn the trust of our customers.”

More information on the RAV4 is available on the Toyota Canada website.

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