Latest Mercedes-Benz S-Class makes its Canadian debut at Holt Renfrew

Empty Tank news team

September 6, 2026

Latest Mercedes-Benz S-Class makes its Canadian debut at Holt Renfrew

The automaker placed its updated flagship sedan on display at Mercedes-Benz Studio Toronto, a dedicated space inside Holt Renfrew’s Bloor Street store in Toronto.

2027 Mercedes-Benz S-Class inside Mercedes-Benz Studio Toronto — *The 2027 Mercedes-Benz S-Class is making its Canadian public debut at the Mercedes-Benz Studio Toronto inside a Holt Renfrew store. – Mercedes-Benz Canada photo*

Canadians won’t have to wait until this winter’s auto show season to get a first look at the latest version of Mercedes-Benz flagship sedan.

The updated 2027 S-Class has been placed on display inside a Holt Renfrew store in Toronto.

Mercedes-Benz Canada opened a dedicated space called Mercedes-Benz Studio Toronto inside Holt Renfrew’s flagship Bloor Street store earlier this summer.

The space brings together the luxury car brand and a high-end fashion retailer under one roof.

Now, the company gave the newest S-Class luxury sedan its public Canadian debut inside the studio. It’s part of an exhibit celebrating the brand’s 140th anniversary that will be there through to the end of October, Mercedes-Benz Canada announced Sept. 4.

Alongside the S-Class is the replica of the Benz Patent-Motorwagen, the world’s first automobile, which was invented in 1886.

Mercedes-Benz S-Class with Benz Patent-Motorwagen replica on display at Mercedes-Benz Studio Toronto — *A replica of the Benz Patent-Motorwagen joins the new S-Class on display at Mercedes-Benz Studio Toronto. – Mercedes-Benz Canada photo*

“For 140 years, Mercedes-Benz has shaped the future of mobility through a relentless commitment to innovation, design, and craftsmanship,” said Alex Matthews, vice president, digital, PR and marketing, Mercedes-Benz Canada, in a news release.

“This latest evolution of Mercedes-Benz Studio Toronto offers guests a new way to explore that legacy, from the world’s first automobile to the new S-Class – a car which stands at the pinnacle of that history, showcasing the innovation, comfort, and sophistication that continue to set the benchmark today.”