Subaru, known for its vehicles made for nature lovers, is supporting nature restoration efforts in Canada.

Subaru Canada announced a $100,000 donation to Parks Canada. This latest donation, announced at the tail end of Earth Week 2026, is on top of previous contributions.

The latest funding will help support Parks Canada, which is conducting restoration efforts across the country.

Parks Canada efforts include protecting vulnerable wood turtle hatchlings in La Mauricie in Quebec, partnering with the Vuntut Gwitchin First Nation in northern Yukon to track climate impacts on the porcupine caribou herd, and revitalizing salmon ecosystems in national parks on the shores of the Atlantic and Pacific oceans.

“Nature lies at the heart of our Canadian identity and is a source of pride for all Canadians, while also contributing to our economic strength. Protecting our natural heritage is a shared responsibility, and it is essential that governments, communities, and the private sector work together to achieve it. I thank Subaru for their continued support for conservation and restoration initiatives, which will help us safeguard our iconic landscapes and wildlife for present and future generations,” said Julie Dabrusin, minister of the environment, climate change and nature, in a news release.

10,000 trees planted

Subaru Canada also announced a major milestone in its pledge to support the planting of 10,000 trees in Canada as part of the Leave No Trace Canada Pledge.

Subaru Canada joined the pledge in 2023 as a supporting partner.

The company said the pledge invites Canadians to be mindful of nature and asks people to take take the Leave No Trace Canada Pledge. A tree is planted for every pledge taken.

The program has since surpassed its goal.

“The completion of our 10,000 tree goal is just the beginning. We will continue encouraging Canadians to commit to exploring responsibly,” Subaru Canada chairman, president and CEO Yoichi Hori said in a news release.

More information about the program is available at takethepledge.leavenotrace.ca.

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