BMW to launch more than 40 new or updated vehicles by 2027

The first production model of BMW’s “Neue Klasse” of vehicles will kick off the ramp-up of new models.

BMW iX3 in camouflage
The upcoming BMW iX3 will kick off the automaker’s rapid introduction of new and updated vehicles over the next several years. – BMW Group Canada photo

The BMW Group will be growing over the next several years, planning to release more than 40 new and updated vehicles onto the market by 2027.

The growth plan was announced in the company’s 2025 financial year plan.

These new vehicle models will be across all drivetrain variants and in all segments, BMW said.

The first production model of the automaker’s “Neue Klasse” (which translates to New Class) of vehicles, the new BMW iX3, will kick off the ramp-up of new vehicles. It will launch at the end of this year.

BMW said all these new vehicles will be equipped with what it calls future technology clusters.

“We are taking a huge leap forward with our new technology clusters – achieving maximum scalability, increasing the level of innovation and enhancing customer benefits. We do not differentiate between segments or drivetrain technologies – we provide every customer with the latest technology,” said Oliver Zipse, chairman of the board of management of BMW AG, in a news release.

As for 2025, BMW plans to see slight increases in sales volume, a decrease in investments and robust free cash flow.

“What has always set the BMW Group apart is our ability to maintain our course, even in challenging conditions. We remain clearly focused on two things – our near term performance and our long-term perspective,” Zipse said in the release.

“With the Neue Klasse, we are implementing the biggest future-focused project in the history of our company, while at the same time achieving a robust free cash flow.”


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