Genesis, Hyundai’s luxury auto brand, is gearing up for an extensive lineup expansion in Canada and the United States.

The company announced it plans to launch 22 all-new or significantly enhanced vehicles between 2026 and 2030.

These vehicles include SUVs and passenger cars, including vehicles from the company’s core models. There will also be new powertrains and new trims on current vehicles.

“Genesis reached one million cumulative sales faster than any other luxury brand in history, and we are just getting started,” Genesis president and CEO José Muñoz said in a news release.

“Today we are committing to 22 new or significantly enhanced vehicles in North America by 2030, spanning new powertrains, new segments, and experiences designed around the Korean tradition of treating every customer as our son-nim, our honored guest. Whatever a customer’s preference, whatever powertrain fits their life, there will be a Genesis for them.”

Hyundai Motor Group is spending $26 billion to beef up production in the United States, which is intended to support its North American growth.

Hyundai’s core brand is intending to launch 36 new or enhanced vehicles by 2030.

The company said expanding its U.S. production footprint, along with increasing parts localization, will position the Hyundai Group in a better place to support sustained growth, greater flexibility and to align better with customer preferences in Canada and the U.S.

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