Kia Canada commits $750,000 to Second Harvest

Toronto-based Second Harvest is described as Canada’s largest food rescue organization.

Non-perishable food items
Kia Canada is supporting Second Harvest, a food rescue organization. – Photo by Julia M Cameron on Pexels.com

Canada’s largest food rescue organization is getting a boost from Kia Canada.

The automaker announced that through its Kia Communities in Motion initiative, it is committing $750,000 over three years to Toronto-based Second Harvest, an organization that rescues unsold surplus food from thousands of businesses and redistributes it to non-profits in every province and territory in the country.

The money is intended to help fight food insecurity across Canada.

Second Harvest works with food banks, charities and community partners to streamline food rescue, security and distribution.

“At Kia Canada, movement means much more than getting people from one place to another – it’s about inspiring people, helping them move forward and strengthening communities,” said Elias El-Achhab, vice president and chief operating officer of Kia Canada, in a news release. “Supporting Second Harvest through Kia Communities in Motion allows us to address the critical issue of food insecurity in Canada; while nourishing those in need so they can be their best selves.”

Kia Canada said its donation will provide 3.75 million meas to Canadians, prevent more than 12.7 million pounds of greenhouse gases from entering the atmosphere and save more than 2.4 billion litres of water from being wasted.

Kia and Second Harvest will also collaborate to raise awareness and support local food rescue efforts, the company said.

“Kia Canada’s commitment is a powerful example of how corporate leadership can drive meaningful, long-term change,” Second Harvest CEO Lori Nikkel said in the release. “Together, we’re nourishing communities, protecting the planet, and building a more sustainable future. We’re incredibly grateful for Kia’s visionary support.”

More information about Second Harvest is available on the organization’s website.


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