Stellantis’ two Italian brands, Alfa Romeo and Maserati, will be working even closer together to strengthen both brands and better fulfil customers’ desires.

The two brands announced a new partnership called BottegaFuoriserie with the companies describing the initiative as the intersection of tradition and innovation.

The partnership is based around four pillars, Bottega, Fuoriserie, Corse and La Storia.

The four areas are described as:

• Bottega (workshop) – This is intended as an area to create, design, develop and build custom-built Alfa Romeo and Maserati cars such as few off limited-edition models such as the Alfa Romeo 33 Stradale or Maserati MCXtrema.
• Fuoriserie (custom-made) – This area will offer advanced personlization, providing customers with the opportunity to make their vehicle purchase unique.
• La Storia (the story/history) – This pillar is intended to preserve the historical heritage of both brands by restoring and certifying vintage cars as well as creating archives and museums to present iconic cars in a tangible way.
• Corse (races) – This area of the partnership is intended to foster super sports car innovation.

BottegaFuoriserie is being headed by Cristiano Fiorio, who will report directly to Santo Ficili, Alfa Romeo CEO and Maserati COO.

“This is somewhere where past, present and future converge – where we celebrate our heritage while daring to imagine what’s next,” Fiorio said in a news release.

“I will draw on the incredible experiences gained through special projects and motorsport to guide this new journey. With a team of passionate, talented individuals, we will craft vehicles that are not only technically exceptional but emotionally unforgettable. Our mission is clear: to honour the legacy of Alfa Romeo and Maserati, and to write the next chapter in their history with boldness, beauty and authenticity. Performance is an act of culture. Creating beauty is a form of art.”

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