Disaster relief efforts in Canada are getting a helping hand from Toyota.
Toyota Canada announced it is donating $100,000 to the Canadian Red Cross to support its Time to Act campaign.
The campaign is intended to strengthen the Red Cross’s capacity for preparedness, response and recover. The hope of the campaign is to ensure Red Cross is able to support communities before, during and after disaster.
“Through this contribution, Toyota Canada is reinforcing our commitment to being there when Canadians need us most,” said Leslie Miller, COO and CFO, Toyota Canada, in a news release. “We’re proud to deepen our work with the Canadian Red Cross, ensuring support not only in times of disaster, but in preparing communities for the challenges ahead.”
“We are grateful to Toyota Canada for its generous support that will help people impacted by emergencies,” said Amy Avis, chief of operations at the Canadian Red Cross, in the release. “We are seeing a rise in the number and complexity of events across the country, and the Canadian Red Cross is committed to helping people prepare for, respond to and recovery from adverse events.”
More information about the Canadian Red Cross and its work is available on the organization’s website.
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