Mitsubishi is once again supporting food banks throughout Canada through its Driving to End Hunger campaign, which is running all September.

As part of the initiative, Mitsubishi Motor Sales of Canada will donate $100,000 to Food Banks Canada, a national charity that supports food programs across the country.

Employees from the company’s head office in Mississauga will also volunteer at Food Banks Mississauga in October.

The company announced that all Canadian Mitsubishi dealers will participate by collecting donations for local food banks in their communities. This is the first time, every Mitsubishi dealer in the country is participating.

“Driving to End Hunger is more than a campaign. It reflects our values,” said Kenichi Kawaji, president and CEO of Mitsubishi Motors Canada, in a news release. “This year, we saw 100 per cent participation from our dealer network across the country – a powerful sign of our shared commitment to helping Canadians in need. This effort unites our staff, dealers and customers as one Mitsubishi family. We’re proud to help build a Canada where no one is left behind.”

“At such a critical time, Food Banks Canada is grateful for Mitsubishi Motors’ continued partnership. Through the Driving to End Hunger campaign, Mitsubishi has once again supported Food Banks Canada and communities across the country who need it most,” Food Banks Canada CEO Kirstin Beardsley said in the release.

The campaign continues until Sept. 30. Mitsubishi plans to announced donation totals on World Food Day, which is on Thursday, Oct. 16.

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