Check out the Audi Concept C two-seater EV

The concept car previews an upcoming production model and marks the beginning of a new design philosophy at the German automaker.

Audi Concept C
The Audi Concept C is unveiled at an event in Milan. – Audi photo

Cars like the Audi TT and R8 may no longer be around, but the German automaker is not giving up on sports cars.

To prove its point, Audi unveiled the Concept C in Milan, Italy on Sept. 2.

While it’s just a concept, the all-electric two-seater is described as marking the beginning of a new design philosophy at Audi.

What’s more, Audi said it previews a future production model.

The car in the photos is a hard-top convertible with two roof elements, which Audi said allows the car to keep the monolithic shape and offer open-top motoring.

On the inside, there’s a minimalist design, which Audi said utilizes high-quality materials and is free of distractions.

Audi Concept C seats
The Audi Concept C has a minimalist interior. – Audi photo

‘Strive for clarity’

At the core of Audi’s new design philosophy is radical simplicity, the company said, with the company’s newest banner or motto being “Strive for clarity.”

The Concept C is built around that idea, with Audi describing it as embodying athletic minimalism and having a purity of form, precision and solidity.

“Radical simplicity is at the heart of our approach. We achieve clarity by reducing everything to the essential,” said chief creative officer Massimo Frascella, about Audi’s design philosophy, in a news release. “This not only applies to the vehicles’ exteriors, but also to their interiors. The latest technological innovations and materials are used precisely wherever they enable new possibilities for customers – and minimal measures have maximal impact.”

We could wax poetical about the Audi Concept C for ages, but we’ll instead just let the photos do the talking, which you can check out below.

Audi Concept C front
The Audi Concept C has a front inspired by the Auto Union Type C and third-gen Audi A6. – Audi photo
Audi Concept C side
The Audi Concept C has strong shoulder lines. – Audi photo
Audi Concept C rear
The Audi Concept C introduces a new light signature. – Audi photo
The Audi Concept C has an electrically retractable hard-top roof. – Audi photo
Audi Concept C dashboard
The Audi Concept C has an interior free of distractions with clear geometric forms. – Audi photo

Leave a comment