Typically, automakers increase the prices of their vehicles from one year to the next.

But Jeep is significantly reducing the prices of its Gladiator pickup truck, lowering prices by more than $10,000.

The starting manufacturer’s suggested retail price is falling by $10,900 to $49,995, while some versions of the Gladiator are seeing an even bigger price reduction, by as much as $11,400.

“By reducing MSRPs by as much as $11,400, we’re making Jeep Gladiator more attainable than ever for Canadian customers,” said Jeff Hines, president, Canada, Stellantis North America, in a news release. “This bold repositioning for the 2026 model year is a powerful statement of our commitment to delivering exceptional value – without compromising Gladiator’s legendary capability, authenticity, or its unmistakable design that sets the benchmark among midsize pickups.”

The Gladiator is essentially a pickup truck version of the Jeep Wrangler, offering 4×4 traction and an open-air cockpit.

The Gladiator is powered by a 3.6-litre Pentastar V6 engine with 285 hp and 260 lb.-ft. of torque and has a towing capacity is up to 3,492 kilograms (7,700 pounds) and payload of up to 782 kilograms (1,725 pounds).

Canadian prices

Starting Canadian prices of the 2026 Jeep Gladiator is as follows:

• Sport S – $52,290 (MSRP of $49,995 plus destination and fees)
• Willys – $ 57,290 (MSRP of $54,995 plus destination and fees)
• Mojave- $ 67,290 (MSRP of $64,995 plus destination and fees)
• Mojave X – $78,585 (MSRP of $76,290 plus destination and fees)
• Rubicon – $67,290 (MSRP of $64,995 plus destination and fees)
• Rubicon X – $78,585 (MSRP of $76,290 plus destination and fees)

The 2026 Jeep Gladiator is available to order now and should arrive at Canadian dealerships later this year.

Full model details are available on the Jeep Canada website.

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