High-performance Audi vehicles will be on an art display during this year’s Montreal Grand Prix weekend, which happens June 13 to 15.

The automaker will host a three-day immersive experience in collaboration with Montreal-based digital art studio Iregular during the Formula 1 festivities.

Audi Haus Performance Art, as the event is called, happens in the Grand Quay of the Port of Montreal, 200 De la Commune St. W.

“Audi Haus Performance Art is a reflection of who we are – leaders in design and technology,” said Joseph Ottorino, director of marketing at Audi Canada, in a news release. “Iregular – a studio that pushes the boundaries of digital and immersive art through light is a natural partner for Audi. Together, we’re telling a broader story of innovation brought to life by a medium that we are both deeply passionate about.”

Audi Canada said the exhibit is a sensory journey featuring interactive installations and will introduce visitors to Audi’s next-generation vehicles.

Vehicles on display include:

• RS 6 Avant GT
• A6 e-tron
• S5
• SQ5
• R8 GT
• RS e-tron GT performance
• RS Q8 performance
• RS3

The immersive experience is open to the public and runs from 11 a.m. to 8 p.m. Friday and Saturday (June 13-14), and 11 a.m. to 5 p.m. Sunday (June 15).

The automaker will also have test drives available on those days, running from noon to 5 p.m. all three days. Available test drive vehicles include A5, Q5, Q6 e-tron, and Q4 e-tron.

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