Jeep is on a tear this year introducing new vibrant colour options for its Wrangler off-road SUV and Gladiator pickup truck.

The automaker has introduced a new orange colour it calls Joose.

It follows in the recent additions of Mojito! green, High Velocity yellow, Tuscadero pink and a military olive drab-inspired ’41.

“The Jeep brand defies the sea of sameness in the SUV segment with bold, limited-edition colours,” said Bob Broderdorf, CEO, Jeep brand, in a news release. “A striking shade like Joose lets our customers express their individuality and stand out, whether they’re navigating city streets or conquering the next mountain pass.”

The orange Joose colour is now available to order.

It is available on all 2025 Gladiator and most 2025 Wrangler and Wrangler 4xe models. Selecting the colour will add $695 to your vehicle purchase price in Canada.

You can learn more on the Jeep Canada website.

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