BMW is returning to the Canadian International AutoShow in Toronto in 2025 in a big way.

This is the first time the automaker will be making a full appearance at the event since 2020. In more recent years, any BMW showcase would have been through a network of dealers, instead of through the automaker itself.

The BMW Group will take over Level 600 of the Metro Toronto Convention Centre’s South Building and will showcase both BMW and Mini vehicles.

The space between the North and South buildings on Level 600 will feature what’s called the “Level ///M” takeover, an immersive display of M performance vehicles.

“We are excited to have BMW and Mini at the auto show this year, marking their first full brand displays since 2020,” said Jason Campbell, general manager of the auto show, in a news release. “BMW is going big, with a dominant presence at the show, guaranteed to capture attendees’ attention and provide an unforgettable experience.”

The Level 600 roundabout will feature a test drive area of BMW and Mini vehicles, including the all-new X3 M50, i4 M50, i5 M60, iX M60, Mini JCW 3-Door, and Mini Countryman SE.

The Mini brand will also have a display on Level 700 of the South Building.

“We are committed to leaving a lasting impression on everyone who visits our display. We are challenging ourselves to think innovatively and ensure that we have something for every attendee,” says Vito Sacchetti, experiential marketing manager for BMW Group Canada, in a news release. “From igniting excitement in the next generation of drivers to engaging those actively in the market, we want everyone to leave the show thinking about BMW.”

The auto show happens Feb. 14 to 23 at the Metro Toronto Convention Centre. More information is available at autoshow.ca.

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