Automobili Lamborghini has updated its Calgary showroom at a time of sales growth for the automaker.

Company officials held a ribbon-cutting ceremony at the event, which also featured the market premiere of the Revuelto supercar, a V12-powered plug-in hybrid with 1,015 hp.

“Following Lamborghini’s best half year ever, in terms of our 2024 sales and turnover, we are continuing to make significant strides with new retail spaces,” said Andrea Baldi, CEO of Automobili Lamborghini Americas, in a news release. “With demand for Lamborghini vehicles at an all-time high, the Calgary showroom will provide a further elevated experience for our customers, particularly during the brand’s transition into a new era of electrified vehicles.”

Lamborghini delivered 5,558 cars globally in the first six months of 2024, which is a 4.1 per cent increase over 2023. Lamborghini doesn’t separate sales for Canada, but says the Americas region had 1,865 vehicle deliveries in the first half of the year, making it the company’s No. 1 region.

The Calgary showroom, located at 787 Heritage Dr. SE, supports the British Columbia Interior, Alberta, Saskatchewan and Manitoba.

The new space features a 360-degree client experience, Lamborghini says, with a space that represents the brand’s cutting-edge style, with the use of polygons, sharp forms and a diffusion of light and colour.

The space also features Lamborghini’s Ad Personam customization room, where clients can physically touch and play with combinations of colors and materials, including soft leathers and carbon fibre.

There’s also more than just cars as the new space features the Collezione and Accessori Originali fashion offerings.

Customers who visit the space will be able to see vehicles such as the Revuelto, the all-terrain Huracán Sterrato, as well as a number of Urus SUV models, including the recently launched Urus SE hybrid model, which has a Canadian MSRP of $304,100.

There are five Lamborghini dealerships in Canada, including the Calgary location as well as locations in Vancouver, Montreal and two in Toronto, one in uptown and one in downtown.

More information on the Calgary showroom is available on the Lamborghini website.