Ontario drivers who use the Highway 407 ETR toll highway over the next two months will have a chance to win a 2025 Honda CR-V Hybrid and other prizes.

The 407 ETR Concession Company is celebrating the toll highway’s 25th anniversary by holding the “Celebrate 25! Upgrade your Drive” contest, the company’s biggest contest yet.

The content is open as of Aug. 1 and continues until Sept. 30, 2024.

“We want to thank the growing number of Ontarians who make Highway 407 ETR part of their day. From daily commutes to family road trips and special events, we’re proud to give you more time for the things that matter most,” said Javier Tamargo, president and CEO, 407 ETR, in a news release. “We’re celebrating our journey and our customers who have been there with us along the way.”

There are 25 prizes available to be won.

The top prize (one winner) is a 2025 Honda CR-V EX-L, plus a year of free travel on Highway 407 ETR, which has an approximate value of $59,359.

Other prizes

Besides the grand prize, here’s what else is available to be won:

• (Three) Fan Favourite Prize Packs valued at approximately $5,757: This prize get you tickets to your favourite game, concert or show and get there faster with an $1,000 Ticketmaster gift card, plus one year of free travel on Highway 407 ETR
• (One) Sightseers Prize Pack valued at approximately $5,157: You can take your family to visit Toronto’s most popular attractions with your choice of free admission to popular destinations such as the Toronto Zoo, the Royal Ontario Museum, the CN Tower, Casa Loma or City Cruises. The prize consists of a Toronto CityPASS for two adults and two children, plus one year of free travel on Highway 407 ETR
• (20) Gift Cards for travel on Highway 407 ETR: 10 przes of $1,000 gift cards and 10 prizes of $100 gift cards

To be eligible, you must complete an online contest form. Then, drivers can complete various actions, such as driving on Highway 407 during the contest period or signing up for pre-authorized debit. Each action gets you one entry into the contest.

Full contest details and the entry form are available at 407etr.com/celebrate25.