Jeep has introduced the Tuscadero exterior paint colour to its Gladiator pickup truck.

The colour – not pink, but described as audacious, deep and intense chromatic magenta – has already been available on the Jeep Wrangler.

“Our passionate Jeep fans asked for this limited-run colour on Gladiator. We heard them,” said Bill Peffer, senior vice president and head of Jeep brand – North America, in a news release. “Now Gladiator is both the only pickup to deliver open air freedom and the only pickup available in Tuscadero.”

The automaker says approximately 30,000 customers ordered the Tuscadero colour when it debuted on the Wrangler in 2021. The same colour is also available on the 2024 Wrangler.

The 2024 Gladiator is now available in eight colours, including Tuscadero, and a new-for-2024 colour called Anvil.

The Tuscadero paint can be ordered now through to the end of the 2024 model year on the Gladiator Mojave and Rubicon models, with the added cost of $695. It will be added to other trims later this quarter.