Mini Canada has launched a new program that’s meant to enhance the Mini ownership experience.

The automaker says The Mini Life is a “series of unique partnerships that celebrates and aligns with the brand ethos that owning a MINI is as fun as driving one.”

It includes benefits such as discounts, special treatment and experience that are meant to please the Canadian Mini community.

“At Mini, Big Love inspires everything that we do. It’s all about uplifting lives through meaningful and impactful experiences for our community of owners,” said Natalie Nasr, national manager, brand communications at Mini Canada, in a news release. “Mini owners are people who seize the day; they enjoy living life to the fullest. Our goal is to support them in that mission by offering them easy-to-use travel, hospitality and entertainment experiences … just for being a Mini owner.”

One of the partnerships is with Cineplex, which will provide Mini owners with discounted tickets at Cineplex VIP theatres on Mondays and free movie rentals from the Cineplex Store.

Mini owners will also receive special rates and exclusive packages at hotels across Canada, including at Drake Properties in Toronto, Prince Edward County and Wellington, Ont.; the DOUGLAS, Autograph Collection Hotel in Vancouver, B.C., and Le Mount Stephen in Montreal, Que.

Heading outside Canada? Plaza Premium Lounges will be open to Mini owners at select airports in Canada, including Toronto Pearson, Vancouver, Edmonton and Winnipeg Richardson international airports.

A further partnership with Live Nation Canada will give Mini owners access to front-of-the-line tickets to concerts and an exclusive Mini concierge to facilitate the purchases on their behalf.

“If you have a Mini in your driveway, we are delighted to offer you these experiences,” said Nasr in the release.

The Mini Life is available to all Mini owners whether they own a brand-new, used or older-generation Mini, the automaker says.

More information is available on The Mini Life web page.